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Mass
Media
Mass
media includes technology that is intended to reach a mass audience.
It can be print media or non-print media.
Advantages
& Uses of Mass Media
-
It
is a means of communication.
-
It
serves three laws of education – Access, Quality and Equality.
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It
provides information to the mass within a less time.
-
It
helps to send information to remote places.
-
It
helps in distant learning.
-
It
helps in modification of attitudes.
-
It
inculcates values.
-
It
allows repeated use.
-
It
acts as an agency of social change.
-
It
helps in the development of language skills.
-
It
is available to large number of people.
-
It
provides knowledge about different fields.
-
It
promotes social equality in education.
-
It
enhances quality in education.
-
It
stimulates imagination.
-
It
is powerful and attractive.
Print
Media
It
is one of the oldest forms of mass communication. Print media
includes newspapers, weeklies, magazines, monthlies, printed
journals, books, newsletter, brochure, leaflet, banner, flyers, etc.
it is believed that Johannes Gutenberg of Germany had
developed printing technology around 1439. print media
includes forms of printed materials. Print media has not lost its
relevance even after the advent of electronic media. It has the
advantage of making a longer impact on the minds of the reader. Print
media transmits information via physical objects. It uses printing
technology and methods to spread news, messages, and information
among people.
Advantages
of Print
Media
-
It
helps to develop reading skills, linguistic and communicative
competencies in students.
-
It helps to develop character.
-
It
helps to keep updated of the development in politics, science, etc.
-
It improves decision making
ability.
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Intellect will be sharpened.
-
Improves imagination.
Disadvantages
of Print Media
-
Updating is difficult and slow
compared to visual media
-
Only focuses on visual sensory
experiences
-
Dullness – no sounds or
movements
-
Materials for production and
distribution are costly
-
Waste – once the purpose is
over the material is considered as waste
-
Production is time consuming
-
The reach is limited as it
covers a particular region only
-
Editing is expensive
Forms
of Print Media
Newspaper
It
is the most popular form of print media. Newspapers are generally
delivered at home. It is the
most inexpensive way to reach a huge mass of people quickly. A
newspaper is divided into various segments containing current events,
sports, food, politics, advertisements, finances, fashion,
entertainment, informative articles, etc. it provides correct and
authentic information in a regular manner. It is usually printed on a
low cost material called newsprint.
The most important function
of newspaper is to inform the public of significant events.
Newsletter
It
is a publication that mostly covers one main topic. Sometimes, people
need to subscribe for it. Many a time they are even free. Generally
used as information sources for neighbourhood, communities and groups
having common interest about that particular topic. It
is also used for promotional purpose, political campaigns, etc. Many
companies use it as a marketing strategy to provide information to
customers and employees.
Magazines
They
are periodical publications containing a variety of articles.
It provides detailed articles on various topics such as food,
fashion, sports, etc. They
are published weekly, monthly, quarterly, or annually. The
advertisements and magazine subscription fees are the fund providers
for the magazines.
Advertising in magazine is costly.
Books
Books
are the most effective source of education. It
gives an opportunity to writers to spread their knowledge about a
particular subject to the whole world. It
is a diverse platform comprising varied topics such as literature,
history, etc. They are useful
for education and entertainment.
Journals
A
scholarly publication containing articles written by researchers,
professors, and other experts. They focus on a specific discipline or
field of study. Journals are
intended for an academic audience, not
general readers.
Non-Print
Media or Electronic Media
It
consists of other than printed matter such as slide shows, videos,
etc. It includes digital contents. It includes radio, television and
films. It includes modern electronic technologies. It has world wide
coverage. They are more advanced form of media.
Role
of Radio in Education
It
is an auditory instrument for communication. It includes the
technology of signalling and communicating using radio waves. It was
invented by Gugleilmo Marconi in 1895. it can cover a wide area at
the same time. It can be used both for education and entertainment.
It
can be a solution to the constraints of finance, efficient teachers,
suitable equipment, etc. which affect educational field. It has been
used in school broadcasting, informal general education, social
action programming, adult basic education, literacy, etc. Distance
teaching universities employ radio for advertising and teaching. In
India, most all India Radio (AIR) stations bradcast educational
programmes for schools.
Role
of Television in Education
It
was invented by John L. Baired. It is also known as small screen.
Television brought stage and cinema into our drawing rooms. It is an
effective visual aid in communication. It is a source of
entertainments and advertisements as well as education. It provides
mass education opportunities. It stimulates learning. It includes
audio and visual components leading to multi sensory impacts. It
provides flexibility of time and space in learning. It reduce
dependency on verbal teaching and teachers. It promotes social
equality in education. It enhances quality in education. It is a
powerful and popular form of mass media.
Role
of Films in Education.
It
was invented by Thomas Edison and Muy Bridge. ‘Raja Harishchanthra’
is India’s first film by Dadasaheb Phalke. Film is universal
language. It presents facts through visual descriptions. It allows to
memorize a lot of information without any efforts. It stimulates
imagination. It changes attitudes. It improves creativity.
Educational
Film is a film whose primary purpose is to educate. They are used in
classrooms. They are used to teach Geography, History, Arts,
Sociodrama, etc. They are used to demonstrate scientific principles
and experiments. It increases memory performance by repetition. It
deepens understanding as it engages all senses. It adds fun to
learning. It motivates students to learn. Watching a film in addition
to reading a text book is a form of dual coding which enhance
learning.
